Sales and Marketing
What strategies are pharmaceutical marketers and agencies using to reach consumer and professional audiences? We'll look at messaging, marketing channels and social media.
The Smoking Cessation Drug Market
Developing countries have the highest incidence of smoking.
Survey: It's Common for U.S. Medical Students to Receive Industry Gifts
Many medical schools have tried to isolate students from industry promotions yet their exposure remains high.
Lifestyle drugs are proving a lucrative market for pharmaceutical companies.
Viibryd is a novel therapy for moderate to severe depression.
Rising incomes in China, Brazil, India and other emerging markets are fueling faster growing pharmaceutical markets than in the United States and Europe which have slowed spending on pharmaceuticals.
To proponents, DTC advertising aids patients by creating awareness of new therapies but detractors believe consumers are routinely misinformed through drug ads.
Early medicine ads of the mid-1800s to 1900.
Global spending on medicine shifts from U.S. and Europe to emerging markets.
The Changing Face of the Anti-Depressant Drug Market
Antidepressants are the most frequently prescribed medications but they are far from being the biggest revenue-generators, thanks to generic competition.
Pharmaceutical companies are drawn to Brazil, one of the fastest-growing new markets for branded and generic medicines.
Records were broken in the number of prescriptions filled in the United States in 2010. The majority of prescriptions were for generics rather than brand-name drugs.
The pharmaceutical industry's marketing success rests heavily on the use of physicians’ prescribing history obtained through data mining.
The outlook for the anti-obesity drug market is tepid despite global obesity epidemic.
As familiarity with disease outbreaks has faded, physicians as well as parents may be taking a more complacent view of vaccines.
The China Pharmaceutical Market
Challenges and opportunities in the China market.
Do physicians want to hear from industry representatives? In general, they do, although with restrictions that protect their professional integrity.
Pharmaceutical Companies Test Opportunities in Russia
Russia's efforts to modernize its health system draws investors.
From traditional to emerging strategies
Top Multiple Sclerosis Drugs
Top selling MS drugs for 2012
Big Ten Branded Drug Blockbusters of 2010
Global pharmaceutical sales grew to $850 billion in 2010.
International ads for pharmaceutical products
What are the trends driving pharmaceutical manufacturing and sales?
Country and regional pharmaceutical markets and trends in drug product demand
Top Sites for Tracking Pharma News
Online sources for keeping up-to-date on pharmaceutical industry news and trends.
Top Branded Drug Sales for 2011
Sales of top selling branded drugs in 2011.